Disclosure: Creator Courier is not currently a Kit affiliate. Pricing changes; verify the live pricing page before buying.
Kit currently offers three main plan levels: Free, Creator, and Pro. The most important distinction is not just subscriber allowance—it is which workflows unlock as you move up.
Kit Free
Kit's current pricing page lists Free at $0/month for up to 10,000 subscribers. It includes unlimited landing pages and forms, unlimited broadcasts, tagging and segmentation, and the ability to sell digital products and subscriptions.
Kit Creator
Creator adds capabilities such as unlimited visual automations, unlimited email sequences, subject-line A/B testing, polls, removal of Kit branding, apps/integrations, and RSS campaigns. Pricing scales with subscriber count.
Kit Pro
Pro adds advanced features including engagement analytics, unlimited users, an insights dashboard, deliverability reporting, subscriber engagement scoring, collaborative editing, broader A/B testing, and other growth/reporting capabilities listed by Kit.
Which plan makes sense?
Start here if you mainly need list capture, broadcasts, basic organization, and a low-cost way to validate your newsletter.
Consider it when sequences, visual automations, integrations, and a more automated creator business become important.
Evaluate it when advanced reporting, collaboration, deliverability insight, and higher-level growth features justify the additional cost.
Kit prices paid plans by subscriber tier and can change pricing or packaging. A screenshot can become stale quickly. Check Kit's live pricing page →